Entrepreneur, investor & advisor

I build and invest in brands, and advise on where commerce is going.

I consult for institutional investors in public markets on advertising and ecommerce, advise numerous tech and DTC brands, and support capital partners with due diligence on consumer brands. I also consult on and implement AI systems in ecommerce.

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9 figures

Overseen in annual performance media budgets in ecommerce

#2 fastest-growing

US marketing company on the Inc. 5000: The Snow Agency, which I founded. Acquired by Avenue Z in 2023.

Four ways I work.

Build

Founder of consumer brands, from first sale through exit. Built and sold The Snow Agency to Avenue Z, a Shopify Platinum Partner.

Advise

Consultant to institutional investors in public markets on advertising and ecommerce. Advisor to numerous tech and DTC brands and to Revere Partners, the world's only oral health venture fund.

Comment

Industry Leader with the Mosaic division of KeyBanc Capital Markets, public speaker, and author of In The Snow, with commentary on advertising and ecommerce.

Public platforms I cover: $SHOP $META $APP $SNAP

Due diligence

Diligence on consumer brands for capital partners and investors, pre and post investment, from an operator who has built and sold them.

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Areas of expertise.

Paid social growth marketing

Meta, AppLovin, Snapchat

Social commerce

TikTok Shop

Influencer and affiliate marketing

Shopify and ecommerce technology

Industry expert.

I give investment professionals granular insight and perspective on Shopify brands, paid social platforms, content marketing trends, and retention marketing.

KeyBanc Capital Markets

Mosaic Industry Leader, ecommerce and digital marketing

Guidepoint

Expert Network Consultant

GLG

Expert Network Consultant

Companies I've advised

Rebuy

Gorgias

SourceMedium

Revere Partners

Start with these.

All issues of In The Snow

AI commerce Agentic Commerce: What Every Brand Needs to Understand Right Now How autonomous AI agents will reshape ecommerce discovery. Outlook My 10 Predictions for Ecommerce in 2026 Ten bold predictions for DTC and performance marketing. Public markets An Ecommerce Marketer's Perspective on the Muddy Waters AppLovin Short Report Three short sellers on $APP. Do they have a case? Search Is Google Inflating Search Volume with AI? My take on Chris Camillo's claims.

Jonathan Snow, arms crossed, against a gray backdrop

Not the usual route.

I earned my Doctor of Dental Medicine (DMD) at Rutgers, served three years active duty as a Captain in the US Air Force, and completed an orthodontics residency at Maimonides Medical Center.

While still in practice I built an affiliate and influencer platform, which led to a run of ecommerce brands and The Snow Agency, acquired in 2023 by Avenue Z, a Shopify Platinum Partner. Along the way I co-founded Avenue Z.

Today I work from Miami, building, investing, and advising.

Book a call with me