Category Archives: Blog
The Biggest Arbitrage for ALL Businesses in 2025…
AI Search: the new race to the moon 🚀 How do you win AI Search share of voice over competitors? […]
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Tariffs & Ecommerce: Everything You Need to Know! (Week 35)
Tariffs & Ecommerce: Updates & Strategies DISCLAIMER: I’m not an economist, this blog contains my personal understanding of the situation […]
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An Ecommerce Marketer’s Perspective on the Muddy Waters AppLovin Short Report
🔎 Examining the Details of the Muddy Waters AppLovin Allegations/Claims Illustrating the rise of AppLovin & the attempt by short-sellers […]
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Q1 Hangover: Tariffs, Inflation, Rising CPMs, Global Trade War, Consumer Sentiment (Week 34)
Q1 2025 is starting to feel like Q1 2022 Before we dig into the doom & gloom of 2025’s rough […]
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2025 in Focus (Week 33)
Over halfway through Q1?! Where has time gone? Somehow we’re in the latter half of Q1. Crazy to think. Lots […]
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2025 Ecommerce Predictions Edition (Week 32)
2024 is a WRAP 🤯 Not sure if I’m just getting old or time is passing by faster than ever. […]
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BFCM Debrief, Holiday Shopping Season, Q5 & BEYOND (Week 31)
We’re Now POST-BFCM 🤯 Can you believe we’re already in mid-December? BFCM came and went, Christmas is around the corner, […]
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2 FREE BFCM Tools You Should be Using! (Black Friday BONUS CONTENT)
Best of luck this weekend! Just wanted to share with you my 2 favorite tools (both are FREE) that you […]
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BFCM is Upon Us… AppLovin is too! 👀 (Week 30)
Today we cover the 2 Things on Everyone’s Minds: Black Friday and AppLovin This week is WILD for everyone. Will […]
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Performance Media Fundamentals (Week 29)
Black November: a week away! Everyone is hunkered down getting ready for a strong close to the year. Will keep […]
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